Documentation

Brand Guide

Define your visual identity so that every generated animation follows your brand guidelines.

What is a Brand Guide?

A Brand Guide is your persistent visual identity in MotionFlow. It defines the colors, graphic style, animation type, and tone of voice applied to all animations in a project.

The same Brand Guide can be reused across multiple projects to ensure brand consistency throughout all your animations.

Method 1: BrandPilot (AI Assistant)

The AI wizard asks targeted questions about your content niche, visual preferences, and audience. It proposes 3 Brand Guide variations in under 60 seconds.

Wizard questions (4 screens)

  1. 1What is your brand name?
  2. 2Describe your activity in one sentence.
  3. 3What is your industry?
  4. 4What mood do you want? (modern, classic, bold...)
  5. 5What colors represent your brand?
  6. 6What type of content will you create?
  7. 7What tone of voice do you prefer? (professional, casual, inspiring...)
  8. 8Any visual references or brands that inspire you?

Safe

Classic and professional. Close to your explicit preferences for a predictable, polished result.

Bold

Daring and modern. Assertive graphic choices to stand out from the crowd.

Surprise

Creative and unexpected. The AI explores original directions you might not have considered.

Brand Guide generation via the AI assistant is completely free and does not consume any animation credits.

Method 2: Manual creation

If you already have defined brand guidelines, fill in the form fields directly:

Name

Your brand or project name.

Description

A brief description of your visual identity.

Colors

Primary, secondary, and accent colors in hexadecimal format.

Visual style

From the 30+ available style presets across 4 visual categories (Motion Graphics, Realistic, Illustrated, Diagrammatic).

Animation style

The animation preset matched to your chosen visual style.

Tone of voice

The narration tone: professional, casual, inspiring, educational, etc.

Edit a Brand Guide

You can edit an existing Brand Guide at any time from the Brand Guide page in your dashboard. Changes will apply to future generations without affecting already produced animations.

Already generated animations retain the Brand Guide used at the time of their creation. Only new generations will use the updated Brand Guide.

Use in a project

  1. 1When creating a project, select your Brand Guide from the dropdown list.
  2. 2The Brand Guide is automatically injected into the analysis and generation pipeline.
  3. 3Colors, style, and tone of voice are automatically applied to all scenes in the project.